Project
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SyFy
Project Information
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SyFy brand creation
Studio/Client
Proud Creative
Capacity
Senior Designer
Collaborators/Motion
ManVsMachine
Collaborators/3D Designer
Eskimo Square
Discipline
BrandingArt direction TypographyMotionGuidelines
The brief/solution
The brief asked for an ownable and distinguishable brand identity; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.
A large part of the solution for this project was in the name. Originally named the ‘sci-fi’ channel, we rebranded the channel to the ‘SyFy’ channel, which establishes a unique own able trademark which creates an umbrella brand name that can extend into new businesses under the SyFy banner, including SyFy Kids, etc. Moving on from the cliché of Sci-fi stereotypes, our solution was a lot more sophisticated with the logotype taking centre stage playing on the imagination by casting shadows, and playing on size scale.
The end result ended up having a lot more of a modern and european feel, more unexpected, more SyFy.
