Project
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Vodafone
Project Information
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Vodafone refresh
Studio/Client
Brand Union
Capacity
Creative Director
Collaborators/Photography
More and MoreFuture DeluxeEskimo Square
Discipline
PackagingBrandingArt directionEnvironmental TypographyMotionGuidelines
The brief/solution
Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers — 212 million in India alone — and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania.
Brand Union were tasked to give Vodafone a brand refresh as part of a global brand re-positioning.
The solution and strategy – to be implemented across all 36 countries in which the Vodafone brand is present – is designed to underline Vodafone’s belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead.
The new visual identity places much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created in 1998. The ‘speech mark’ now appears as the central graphical focus overlaid on all marketing communications. The logo appears in a new 2D design in place of a skeuomorphic 3D approach.
Collaborating with world-class motion design studios, the speech mark was expressed and explored to amazing effect.
