Project
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Expert—Driven Products for a New Generation
Project Information
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Tommee TippeeBrand product films
Studio/Client
Sunshine
Capacity
Creative Director
Creative team
Clemmie Telford Lesley Williams
Discipline
Tone Of Voice Art Direction Typography Motion
The brief/solution
As part of our rebrand for Tommee Tippee we created a series of product films. The products films were design led and really helped position and elevate the products in a modern way moving towards a new era.
It became clear that we needed to re-establish functional and factual credibility in an increasingly noisy category, appealing to the future and existing Gen Z parents; the next frontier of parenthood. The films are product focused, but through our tone voice and messaging we introduce optimism, positivity and humour not taking ourselves too seriously.
Focusing on the macro micro details of the products and playing with composition and movement the films create a unique feel within the market, pushing Tommee Tippee in a unique position of being able to lead a new category. Going beyond a rebrand, Tommee Tippee was repositioning entirely, going from a ‘baby care’ brand to a pioneering design led parent care brand.
