Project
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Re—wrap
Project Information
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Re-wrapBrand evolution
Studio/Client
Sunshine
Capacity
Creative Director
Collaborators
Al MacCuishJack PlantClemmie TelfordMichaela Hope
Discipline
BrandingArt directionTypographyGuidelines
The brief/solution
We were asked by the founders of Re-wrap to Re-look and refresh their existing identity.
Re-wrap are a successful independent company based in India that make sustainable cotton bags. They have an incredible story and history, with real purpose helping the planet and giving all their employees a chance to flourish and have a chance to make a difference.
We wanted to create an identity that reflected these values, embodying the human essence of the brand, warm, social, made by hand, every bag hand stitched. We created a unique marker of quality, a modern and simple take on the stitch. A refined brand world that evokes the attentiveness, care and consideration of Re-wrap’s offering and service, representing the standard of excellence you’re proud to strive for.
The new brand has a refined confidence and a progressive design approach which is assured without being brash or bold.
