Project
–––
Arsenal FC
Project Information
+
AFC Brand Tone of voice
Studio/Client
EverydayProjects
Capacity
Creative Director
Collaborators/CGI/Product
Christy White—Spunner Matthew Osborne
Discipline
Branding Art direction Copywriting Motion
The brief/solution
We were approached by Arsenal FC to try and help bring to life the clubs new Tone of voice, how they speak and communicate internally and externally.
Words are incredibly powerful and when the club speaks in our club’s voice, hundreds of millions of people listen, from different walks of life from all over the world. So it was really important to try and create and amplify this messaging in a clear and graphic way. The core of the messaging had to land the three main sections, Always move forward, Be together and Actions that matter, this is what we had to try and unpack whilst trying to educate and communicate, visually.
We worked closely with in-house brand team, and aligned with the extensive brand guidelines so tonally everything worked in harmony.
We created a 3 minute film, along with examples of how the communication could be applied.
