Project
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Future creatives
Project Information
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Studio/Client
Nokia/Microsoft
Capacity
Creative Director
Collaborators/Photography
Peter Guenzel
Discipline
BrandingArt directionBook designMotion
The brief/solution
The Future Creatives project is an Integrated Design Team Initiative, comprising of a series of carefully art directed collaborations with students from multiple global creative institutions.
Established in 2012, the aim of the Future Creatives project is to work alongside young emerging design talent across a variety of disciplines to create engaging photographic, illustrative and textural digital content for future devices.
To date, the Future Creatives projects have involved seven institutions globally.
The project gives students the opportunity to work for a global company, while also working to a professional brief and timescale. The images have been captured on the Nokia Lumia 1020.
All images were purchased by the Nokia Visual Content team to use as preloaded content across the Nokia portfolio.
Our brief was to represent this fantastic initiative and give it an identity worthy of the cause.
