Project
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Expedia B2B
Project Information
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Studio/Client
EverydayProjects
Capacity
Creative Director
Discipline
Brand auditStrategy Brand IdentityArt direction
The brief/solution
Expedia approached us to look at how the many groups that sit underneath the B2B offering could look as a single brand entity, whilst still retaining the unique Expedia masterbrand look and feel.
Our first step was to conduct a comprehensive audit of the Expedia B2B brand’s creative output to ensure alignment with the brand identity, values, and objectives. Evaluate and effectiveness, consistency, and quality of the current creative assets and strategies across various channels and touchpoints.
Whilst not wanting to create another sub-brand and create more complexity, but equally let this rapidly growing part of the business have its own voice, we worked with the existing brand assets, giving them more of a tailored B2B look and feel.
The inclusion of Powerful storytelling, through Tone of voice and singular portrait photography, telling real stories and user cases, exploring different paths and journeys. This approach felt more authentic and human, putting the focus back onto people as opposed to the complex B2B landscape. We created bespoke illustration, info graphics and icons, feeling visually reductive when applied. Making the process more streamlined, simplified and easier to navigate.
