Project
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MX Mechanical Mini for Mac / MX Master 3S for Mac
Project Information
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MX
Studio/Client
Logitech
Capacity
Creative Director
Collaborators/Motion
Mike Kirwan Julia Percia DavidBen Fearnley
Discipline
Branding Art direction TypographyFilmMotion Guidelines
The brief/solution
Following on from the success of launching the new MX system, Logitech’s new flagship range, our next challenge was to help launch the MX Mechanical Mini for Mac / MX Master 3S for Mac. Again we played with the headline and concept of ‘Feel it’ to express the tactility, precision and performance, except this time the target audience was specifically aimed at Mac users.
We reflected this market need creating colourful, unique and expressive environments, textures in motion and on-set to create a memorable experience for the consumer.
Our MX booth at the Adobe Max 2022 was one of the highlights of the event.
