Project
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Sky Glow
Project Information
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Sky GlowProduct evolution
Studio/Client
Sky
Capacity
Creative Director
Collaborators/CGI/Product
Jason Dutch Peter Griffith
Discipline
Branding Art direction Product CGI
The brief/solution
Sky now has a successful Product portfolio.
One of Sky’s most successful and recognisable assets is the Sky Glow, our challenge was to see how we could integrate this brand asset into different elements of the art direction, whilst elevating the products making them appear more aspirational in a competitive tech market. We wanted to create an approach that could be consistent and ownable for every existing Sky Product and for the Product range in the future.
We explored lots of different areas, experimenting how the products could look visually. Playing with the product DNA, graphic angles and how we could infuse the Sky Glow in an intelligent way.
Exploring the idea of human touch, elements of soft tones that work in harmony with the products and home environments.
We infused and integrated the Sky Glow, using caustic lighting in the imagery, natural light bursts and playing with features from the products to make plinths and objects to create a premium look and feel.
