Project
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Lynk & Co
Project Information
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Lynk & Co brand creation
Studio/Client
Fitch
Capacity
Creative Director
Discipline
PackagingBrandingArt directionEnvironmental TypographyMotionGuidelines
The brief/solution
Lynk & Co make cars and car ownership smarter. By making it easier than ever to navigate urban living, they’ve made it more simple to buy, and to share.
Forget other car brands. They’re not like us. We don’t sound like them. We never act like them. And we definitely don’t look like them.
Our brief was simple, create a unique look and feel for the brand to reflect this statement.
Our visual identity captures the spirit of the new generation. The world they live in, and the way they see it. We managed to condense our brand manifesto into 5 keys sections.
01 Less is more. Their world is complicated enough. 02 Channel the 24 hour city. Always moving, vibrant and free, never tiring. 03 Wrong works, sometimes. A flash of the unexpected can be exciting. 04 Bring a new perspective. They see things differently, so do we. 05 Stand out, be distinctive. Be confident, bold, assured – just like them.
This brand manifesto formed the starting point for our core brand elements spanning across all key touchpoints.
