Project
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Meyer Bergman
Project Information
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Meyer Bergman brand creation
Studio/Client
Territory Projects
Capacity
Creative Director
Collaborators/Photography
Peter Guenzel
Discipline
BrandingArt directionPhotographyEnvironmental TypographyGuidelines
The brief/solution
Meyer Bergman required a new identity. With an opportunity to move beyond the retail investment market that they had been founded on, Meyer Bergman briefed us to create a modern new brand identity that would resonate with cosmopolitan clients.
Our elegant solution perfectly conveyed the company’s commitment to design, craft and lifestyle, with a contemporary twist.
Working closely with CEO Markus Meijer, we devised a cultural strategy driven by Meijer’s vision to ‘influence and impact people’s lives’. This freshly articulated vision puts ‘urbane’ at the heart of Meyer Bergman’s brand DNA.
We injected a sense of style and purpose into the collateral whilst retaining the professional and high-quality attributes expected by investors.
The full brand transformation was achieved with a fresh and consistent approach to photography. Renowned photographer Peter Guenzel was commissioned to capture Meyer Bergman’s brand spirit and bring harmony to the portfolio.
Designed for discerning individuals, the new identity delivers an elegant, responsive and seamless experience from browser to brochure.
