Project
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186 ways to say thank you
Project Information
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186 Ways to say thank you
Studio/Client
Nokia
Capacity
Creative Director
Collaborators/Photography
Peter Guenzel
Collaborators/Book binder
Bookworks
Collaborators/Craft designer
Tomás Alonso
Discipline
Art directionBook design
The brief/solution
Marko Ahtisaari had a huge impact on not only the output of design, but it’s standing within the business.
Marko’s tenure focused on elevating the role of design, obsessing in all disciplines across the spectrum, building a stronger culture and creating new ways to collaborate and deliver. When Marko decided it was time for him to move on, we wanted to create a fitting memento for him.
The identity was used sparingly with pops of colour and form to complement the device itself.
What do you give the man who literally has everything. We started with the idea that it had to be unique and personal to each and everyone.
An opportunity to give Marko a shared thought, memory or perspective. The only rule was the size and amount of copy. We created a set of 186 individual postcards, presented in a beautifully bound box. Complemented with a broadsheet that indexed all of the people, locations and cards at a glance.
Finally, a handmade birch easel allowed for cards to be displayed on a shelf or desk.
